We are Violet.
A revolution in women’s breast health.
We know you’ve got a lot on your plate.
It’s no secret that women juggle many responsibilities and face a variety of challenges–but monthly breast pain shouldn’t be one of them. We know that the world needs women to stand up, do their best work and take a seat at the table – or better yet, build their own.
You got this. We got you.
Hormones such as progesterone, estrogen, and prolactin can spike during monthly cycles. This, in combination with iodine deficiency, can disrupt the natural life and death cycle of breast cells. Too many breast cells in the mix can cause some major discomfort, including (but not limited to) breast tenderness, aches, heaviness, and swelling.
What are PMS breasts?
Period-related breast discomfort is a reality for half of women ages 15-49.
The tenderness, aches, swelling and heaviness you feel before (and often during) your period is real. These are symptoms of fibrocystic breasts, a condition many of us call “PMS breasts” because it coincides with other menstrual-related discomforts. Some even experience acute pain caused by high levels of the hormones, estrogen and prolactin. Breast cells then build up month after month with each menstrual cycle. This buildup results in swollen breast tissue, which can develop into lumps and masses that put pressure on surrounding nerves. The end result: painful boobs that can interfere significantly with clothing selection, routine social activities, exercise, and yes, even sex.
Violet is designed to remove cyclical breast pain from the equation by treating the cause instead of the symptoms. Our patented OTC formula combines two types of iodine to help restore the natural balance.
Like a daily vitamin for your overall health, Violet is a daily supplement for the health of your breasts.
The two key ingredients in Violet are iodine and selenium, and the unique molecular iodine structure targets breast tissue to reduce swelling. Not only can this first-of-its-kind formula alleviate breast discomfort, but it has also been shown to promote overall breast health.
Clinical trials show that 74% of women experienced significant improvement in their breast discomfort after taking Violet for 60 days.
Our Story
Oh, Violet Daily, where do we even begin with our story? Well, let us tell you, it all started with a little bit of formula and a whole lot of woman power.
Back in 2016, the one and only Dr. Jack Kessler developed the magical (actually very scientifically sound) formula that is now known as Violet. But, as with any great invention, it took a few twists and turns to get to where we are now.
In 2018, current Violet CEO Dianne Wist and her hubby snagged a folio with some molecular iodine patents, but the original product missed the mark when it went through big box stores instead of direct to the consumer.
Fast forward to 2020, when the Wists took the reins and brought Violet back to life by teaming up with Dr. Jack and a financier to get the product back to the market to reach those who need it the most: women experiencing breast pain.
Dianne left a career in education administration to focus on the behind-the-scenes work of Violet, but it was clear that a woman needed to own and run the show to truly understand the product and our clients. Enter us, baby.
We've grown and changed a lot since then, but one thing that's stayed consistent is our focus on women. After all, it's a personal product and issue that we address. And who knows women better than other women? Our team is made up of women who aren't afraid to talk about anything and everything breast-related. Every single one of us has made an incredible impact in helping Violet grow her voice.
So, what's our short-term and long-term vision for Violet, you ask? Well, in the short term, we want to be the voice for women who are looking for a solution to their breast pain. We want to let you know that we understand and we're here to help.
And in the long term, we want women to stop taking "no" for an answer from their doctors and start advocating for their own health needs. We want to be the last stop for women who have had no relief and were told to just live with the pain.
We want to reach every woman and remind them to trust their intuition. And let's be real, who doesn't want to feel confident and fabulous in their own skin? So, ladies, let Violet help you unleash the power of your inner goddess.
We want women to stop taking "no" for an answer from their doctors and start advocating for their own health needs.
Momentum is a beautiful thing.
Don’t let breast pain stand in your way.
Don’t just take our word for it.
Here’s what some of our customers have to say about Violet.
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Amanda Fox
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Amy Baucco
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Brittany Defenderfer
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Laura Laurelle
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Madeline
Breast Health News & Insights
As a company, we donate a portion of our revenue to women’s health causes around the globe. Just a few of the organizations we support and have partnered with include: The Keep a Breast Foundation, The Breast Cancer Research Foundation, Rethink Breast Cancer, and PERIOD.org.
